Wednesday, 12 June 2013

[News] Brazil's "Happy Prostitute" ad campaign pulled after complaints that it glorified prostitution

The Brazilian Health Ministry has pulled an ad campaign titled "I'm happy being a prostitute," following complaints after the spot's online trial.
The ad, which aimed to reduce prejudice against sex workers, was part of a larger campaign with the goal of educating people about sexually-transmitted diseases.
But critics said the ad glorified prostitution, and Health Minister Alexandre Padilha quickly agreed, saying, "I do not think this is a message the ministry should be sending."

No comments:

Post a Comment