Tuesday, 13 January 2015

Vogue India Launches #VogueEmpower

VOGUE INDIA's #VogueEmpower initiative continues to be one of the publication's biggest success stories as ongoing support floods in from around the world. 
Established to raise awareness of the oppression of women in India and the violation of their rights, the campaign - which launched in the magazine's dedicated October issue - has targeted print and online publications, social-media platforms, multi-media mediums, and encouraged offline activities and fundraisers to propel its cause into the international limelight.
"As a woman, as a mother, and as the editor of a fashion magazine largely produced by women for women, a pertinent question at the throe is 'What does it mean to be a woman in India?'" explained Priya Tanna, editor of Vogue India. "While issues of women's rights and safety, and of discrimination and abuse in India have been subjected to many a national discourse, it can no longer be relegated to lengthy debates. It warrants action. And it warrants action from each one of us."
The #VogueEmpower October issue of Vogue India

Among the many famous names that have responded to Tanna's call for action so far include Margaret Atwood and Sheryl Sandberg, who have shared their recipes for empowerment; Susan Sarandon, who penned an editorial outlining the importance of raising boys with the right values and attitudes towards women; Sudha Murty, who has facilitated cervical cancer screenings for underprivileged women; Academy award-winning composer AR Rahman, who dedicated his album Raunaq to the initiative; and Bollywood director Vikas Bahl, who chose to spread the #VogueEmpower message by creating a special film, Going Home.
Picture credit: Getty

On the fashion front, houses including Manish Arora, Fendi, Jimmy Choo, Louis Vuitton, Tom Ford and Gucci (the latter of which has given the campaign prominent space on its Chime For Change website to encourage donations) have all pledged their dedication to the cause - and there are ways that you can too.
"The website,  Vogue.in/empower, allows everyone to act for the good cause," said Tanna. "Those interested have two options: make a direct donation to philanthropic organisations and partners of the operation (Chime for Change Gucci and Give India), or click on the link to purchase clothing and accessories donated by more than 70 Indian and international brands on Amazon. The proceeds from the sale will go to our charity partner, GiveIndia."
"While the past decade has seen some progress with regards to women's rights and equality, be it education, work, and health," continued Tanna, "we still have light years ahead of us to truly have achieved sufficiently in this regard."
For more information about #VogueEmpower and to get involved with the discussion, visit VogueEmpower.in.

Source: http://www.vogue.co.uk/news/2014/12/12/vogue-empower-india-initiative-womens-rights

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